Why do you need Google Analytics for Shopify Store? Think about a t-shirt store of yours. You might have a goal to sell more t-shirts. Using digital analytics, the store could collect and analyze data from their online advertising campaigns to see which are most effective and expand those marketing efforts. For example, you could analyze geographical sales data to understand if people in certain places buy a lot of shirts and then run additional advertising campaigns in those areas. You can also use analytics to understand how users progress through their online shopping cart. If you notice that users have trouble with a particular step on your website, you can make changes to the site to resolve the...
The Google Analytics Account determines how data is collected from your websites and manages who can access that data. Large businesses or agencies could have multiple accounts, while, medium to small-sized businesses generally (only) use one account. When you create an account, you also automatically create a property and, within that property, a view for that account. But each Analytics account can have multiple properties and each property can have multiple views. Each Google Analytics account has at least one “property.” Each property can collect data independently of each other using a unique tracking ID that appears in your tracking code. View Settings Just as each account can have multiple “properties,” each property can have multiple “views.” You can use...
Tips for Writing a Great Facebook Ad Tie text to your visual- Your written message and image should individually tell your story but also complement each other. Create different ads for different people - Tailor your message to different people by creating separate ads. Speak to your audience - Your written message and image should individually tell your story but also complement each other. Be recognizable - Use the same tone across all of your ads so that people recognize your message no matter where they read it. Keep it short - Decide on the one thing you want people to know and say that. Stick to one call to action - “Shop now” or “Learn more.” Not “Shop now!...
As a store owner or developers, we quite often place test orders on our store to see if things are working fine. Especially, when major modifications/changes are done on the store, just to be sure and have a peace of mind. What's the usual process we follow when placing a test order? Randomly pick one of the old stocks or slow-moving products or stuff we are planning to run a campaign on. And during this process, we forget one small thing i.e we have analytics/ ads tools installs in our store. These tools are constantly monitoring activity on our website and enhancing the ad campaigns or recording data into their databases. These repeated test orders provide wrong/incorrect data to our analytics and ads tools. Hence, leading...
Important Terms Impressions: The number of times an ad is viewed. Cost: The amount of money a campaign spends on paid advertising. Clicks: The number of times your ad was clicked on by a user. Conversion: The specific goal you are tracking (a sale, a view of a high-value page, an email sign up, etc.). CPM (cost per thousand impressions): The ad buyer’s cost to have their ad seen 1,000 times. CPC (cost per click): The ad buyer’s cost per click. CPC can be as low as a few cents or as high as a few hundred dollars, depending on competition, your industry, and audience relevance. Cost per conversion: The ad buyer’s cost per purchase, order, acquired customer, or another conversion goal you’ve set. CTR (click-through...
