Setting Up Google analytics for Shopify Store
Why do you need Google Analytics for Shopify Store? Think about a t-shirt store of yours. You might have a goal to sell more t-shirts. Using digital analytics, the store could collect and analyze data from their online advertising campaigns to see which are most effective and expand those marketing efforts. For example, you could analyze geographical sales data to understand if people in certain places buy a lot of shirts and then run additional advertising campaigns in those areas. You can also use analytics to understand how users progress through their online shopping cart. If you notice that users have trouble with a particular step on your website, you can make changes to the site to resolve the...