E-Commerce — Digital Marketing RSS

Why do you need Google Analytics for Shopify Store?   Think about a t-shirt store of yours. You might have a goal to sell more t-shirts. Using digital analytics, the store could collect and analyze data from their online advertising campaigns to see which are most effective and expand those marketing efforts. For example, you could analyze geographical sales data to understand if people in certain places buy a lot of shirts and then run additional advertising campaigns in those areas. You can also use analytics to understand how users progress through their online shopping cart. If you notice that users have trouble with a particular step on your website, you can make changes to the site to resolve the...

Tips for Writing a Great Facebook Ad Tie text to your visual- Your written message and image should individually tell your story but also complement each other. Create different ads for different people - Tailor your message to different people by creating separate ads. Speak to your audience - Your written message and image should individually tell your story but also complement each other. Be recognizable - Use the same tone across all of your ads so that people recognize your message no matter where they read it. Keep it short - Decide on the one thing you want people to know and say that. Stick to one call to action - “Shop now” or “Learn more.” Not “Shop now!...